Social Media & Viral Engagement:
I specialize in creating social-first content that breaks through the noise. My approach combines witty, relatable copy with strategic hooks that drive record-breaking engagement levels for major brands.
The Strategy: Developed a community-first content strategy by identifying high-resonance User Generated Content (UGC) and pairing it with a culturally relevant, punchy caption.
The Creative: By leaning into the 'hype' of financial wins, I transformed a simple member shout-out into a brand-defining moment.
The Result: This became one of the most engaged organic posts in Credit Karma’s history (late 2020), proving that authentic voice and timing outperform high-production polish in social feeds.
Seasonal Performance Series: A creative twist on traditional Valentine’s Day imagery, redirecting the 'love' toward financial health. This campaign used clever, double-entendre copy to make financial literacy feel approachable and attractive.
Brand Affirmation Series: Designed to build positive emotional associations with credit management through rhythmic, aspirational copy.
Performance CRM & Karma Drive: CRM is about more than information—it’s about motivation. I develop lifecycle email sequences that celebrate user wins and drive immediate action through clear, compelling storytelling.
Retention & Loyalty Series: Using playful, hyperbolic headlines like 'Turn signaling badass' to reward safe drivers and maintain high engagement within the Karma Drive vertical.
Conversion Optimization: This email rewards user behavior with a celebratory headline ('A little two-step is in order') to drive members toward viewing their updated driving score.
High-Intent Acquisition: A landing page designed to convert drivers by focusing on the 'Game On' competitive spirit and clear savings potential.